MyCoach, LLC | About Us
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Kathleen Harmon
President and CEO

Kathy is a Certified Property Manager (CPM®), and an Accredited Residential Manager (ARM®), designations awarded by the Institute for Real Estate Management (“IREM); a Certified Senior Advisor (CSA); and a Certified Residential Manager.


Kathy started out as a part-time caretaker/weekend leasing agent for a 270-unit market-rate apartment building in Minneapolis. She later became a property manager for a 325-unit rental project. Thereafter, she served as regional manager for a 2,500-unit apartment portfolio. Later, she became an owner of a management company with a portfolio of 5,000 apartment and condominium units, including A-grade market-rate, tax credit, and Section 8 apartment units, together with one million square feet of commercial space. She’s co-authored six industry-specific textbooks and delivered more than 31,000 hours of live training.


She is passionate about our industry and shares her vast knowledge personally with students of the MY COACH training program in hundreds of on-line video segments. She’s served as president of the Minnesota apartment association, which recently awarded her their coveted Lifetime Achievement Award. She’s also been president of the Minnesota IREM Chapter, served as Regional Manager of IREM’s Region 9, and Senior Vice President of IREM’s National Accredited Residential Management Division.

Laurence Harmon
Legal Counsel and Business Advisor

Laurence, an honors graduate of Stanford Law School and a Certified Property Manager (CPM®), is president of HarmonLAW, a firm that does business at the intersection of residential law and residential property management and marketing. Harmon LAW provides specific consulting services to apartment developers, owners and managers regarding the legal and property management aspects of the residential business, with particular emphasis on complex residential legal and marketing subject matter. With Kathleen, Laurence has co-authored four marketing textbooks published by the Institute for Real Estate Management.


Mr. Harmon’s experience includes several years as principal of McKenna Management Associates, Inc.; president of Maxfield Research and Consulting LLC, a full-service real estate research company that provides comprehensive residential market information and market studies; marketing principal for McGough Construction, a major Twin Cities construction firm; and real estate consultant for the Corporation for Better Housing, an affordable housing owner / developer / designer / manager headquartered in Sherman Oaks, California.


Marketing Residential Properties: The Science and the Magic
The Resident Retention Revolution
Contemporary Apartment Marketing
Landlord's Legal Kit for Dummies